How to sell anything
Now, since we purchase a LOT of products based on emotions, what can marketers do to trigger those emotions? There are two secrets to touching the way we feel about things that work the majority of the time (I'll talk about both of these a little more later in the course, but let me introduce them now)
1.1.3 Present problems and offer solutions
“One of the biggest obstacles facing most people doing business online is generating traffic to their websites. Folks are just sick of wasting time and money on FFA submission programs, "safe lists", "guaranteed" visitors, surf sites and all the other junk that doesn't work. They just want a *genuine* method of getting traffic to their site. Am I right? Let me show you how to *really* get quality, targeted leads to YOUR website.
What emotions are triggered here?
Anger? Absolutely! Most likely the reader is angry because she herself has been cheated and disillusioned by "FFA submissions" and the like. What about excitement? Yep. While there is a problem that they face, here is the possibility of a solution. Emotion has already been triggered and will continue to be fed throughout the remainder of the offer. You want to point out existing problems and offer as many "quick fix" solutions as possible.
What's the point?
Don't exaggerate, lie or hype, but do offer some realistic, reachable solution in the near future. We all have problems and we all want them eliminated. And, we don't mind paying for those solutions -- if they appear to be real solutions.
1.1.4 Present luxuries and offer opportunities
The flipside to that coin is to present something that triggers our passion and offer us a chance to obtain it. For example, here's one that would get me right now. “Wouldn't you like to improve your golf game so dramatically that you'll have your buddies scrambling to keep up with you? Let me show you how to take at least 10 strokes off your total by the end of the week. You'll drive the ball farther, hit amazingly accurate chip shots and putt like a pro. Here's how....”
Aaaah. Show me where to sign up!
What's the point?
What's the point?
Excitement! Joy! Passion! Love! Again, there is a certain attraction between our psyches and an opportunity to fulfil something we are passionate about. The idea is to capitalize on an EXISTING emotional want. If you get targeted traffic to your website, then it is EASY to sell to them because of their existing desires. They already want something you've just got to convince them they can have it. One reason we buy is because the offer triggers some feeling inside of us that prompts us to take the plunge.
http://www.nexusgate.com/
http://www.nexusgate.com/
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