In the world of social media and user generated content companies are wising up to the fact their employees are a crucial asset in developing their brand image now so more than ever. Starbucks for example is asking its partners (employees) to make short videos about their day-to-day life at Starbucks, they share these videos online at www.MyStarbucksStory.com. This is not a ground breaking concept but it's current and very relevant.
It all started in early 2008, Starbucks did a two minute documentary type video which was posted on Youtube for all to see. It featured a Young Yan a barista talking about his "Got Milk" photoshoot and 'love' and appreciation for the Starbucks company.
The main charm of such videos relates to it's raw and organic edge. It works great as a recruitment video as it's not slick or scripted it just captures genuine moments of reflection. According to John Moore (Author of Tribal Knowldge) "Starbucks should STRONGLY CONSIDER encouraging its young and talented workforce to post videos of why they feel a connection to Starbucks similar to the brilliant Deloitte & Touche Film Fest idea".
He belives that more ideas from Starbucks empowering its talented workforce to showcase personality will go a long way in not just helping recruiting new employees but also in recruiting some lost customers to believe in the company again.
Source: http://www.brandautopsy.com/
Source: http://www.brandautopsy.com/
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