How to sell anything
Many times we purchase based solely on a recommendation from a trusted friend, family member or associate. Jimmy D. Brown told a story of when he launched Sales Army Secrets. He received an email from a customer who (amazingly :o) had never heard of him. And yet she bought a copy of the course without every taking a look at it herself. Why? Because one of her close friends had bought it and loved it and had recommended that she obtain a copy herself. And - voila - there was another sale. She never read the sales letter. He didn't touch any emotional nerve inside of her. She didn't recognise any particular quantity or quality. She wasn't expecting results (at least not based on his offer). But still she made a purchase. And that was SOLELY because of a referral, a recommendation, an endorsement, a testimonial etc... That all ad’s up to sales.
We'll talk about this one in much more detail later (I'll even show you how to get these referrals for free!) I just want to introduce you to the idea now. People make purchases in a lot of cases simply because someone makes a recommendation. How many times have you gotten your hands on something because someone suggested it? I know I've got my hands on a nice Ipod because someone recommended it to me!
I bet you've made similar purchases yourself.
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