Customer relationship management (CRM) is a broadly recognised, widely-implemented strategy for managing and nurturing a company’s interactions with customers and sales prospects. The overall goals are to find, attract, and win new customers, nurture and retain those the company already has, entice former customers back into the fold, and reduce the costs of marketing and customer service.
According to Forrester Research, spending on customer relationship management is expected to top £9.7 billion annually by 2010 as enterprises seek to grow top-line revenues, improve the customer experience,and boost the productivity of customer-facing staff.
PROBLEM: How do I use email to build stronger client relationships?
- Start things off right with well-crafted welcome emails
- Learn from your subscribers what they really want from you
- Deliver the information they need to make the right business decisions
- Give them a voice by mixing email with social media
- Keep all of your sales reps on the cutting edge of CRM
- Use the best Social Media techniques to attract new customers
