How to sell anything
We buy things because of REPUTATION as well. We buy things because of NAME RECOGNITION. We buy things because of FAMILIARITY.
Answer these questions without thinking...
· What is your favourite soft drink?
· What is your favourite brand of jeans?
· What kind of pain reliever do you use?
Now, why do you drink the same soft drink over and over? You like the taste, right? Why do you buy the same jeans over and over? You like the fit, right? Why do you buy the same pain reliever over and over? You like the lack of pain, right?
In other words, you buy what you are FAMILIAR with. You buy because of the REPUTATION associated to the brand / product. You buy because you RECOGNISE them. We make many purchases because of that very reason. When Malcolm Gladwell releases a new book, i'm on the case - waiting for the bookstore to open. His work is very FAMILIAR to me. I RECOGNISE his name. And I buy based on that alone.
What's the Point?
We buy because of recognition, reputation and familiarity.
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